Our Story

At 20KGainz, we believe that life’s toughest challenges are the stepping stones to greatness. Our mantra, “Inhale. Power thru.”, is more than words, it’s a mindset. It’s the belief that no matter what obstacles come your way, you have the strength to gather yourself, keep faith, and power thru those moments because your destiny is already written.

Our mission is to inspire individuals everywhere to reconnect with their strength, rebuild their foundations, and uncover their limitless potential.At 20KGainz, we believe growth is more than physical; it’s about transforming your mind, body, and spirit. When you take that first step to invest in yourself, you’re not just improving your life, you’re creating a ripple effect that can inspire those around you to do the same. Every piece we create is more than just apparel; it’s a beacon of hope and resilience, a reminder that no challenge is too great to overcome.

At the heart of 20KGainz is Loki, my Siberian husky, who has been my greatest teacher and companion. Loki has been with me through every tough and amazing moment of my adult life, from military career, to marriage/divorce, to grieving the loss of loved ones, to managing corporate careers and now entreprenuership, reminding me at every sign of self-doubt to inhale, gather myself, and power thru each experience good or bad. He has taught me what it means to do better, to nurture, to care, and to truly understand resilience. Without him, this brand and this mission would not exist. Loki is the soul of 20KGainz, a constant reminder of the strength we carry within us all.

As the Founder of 20KGainz, I want you to know that this brand isn’t just about the activewear, supplements and equipment we offer or are soon to offer, it’s about a mission to make a real impact on the world. We are here to empower you, to remind you that greatness starts with and within you, and to create a movement that breaks down barriers. My commitment is to put people first, to serve you with integrity, and to ensure that this brand reflects the not only the resilience of the human spirit, but also the FACT that every person has the power to change their life and, in turn, change the world. "Inhale. Power Thru."

-Will, Founder, 20KGainz